Guzman y Gomez US Exit 2026: Why the Australian Chipotle Rival Failed in America – Full Brand Analysis
Australian fast-casual Mexican chain Guzman y Gomez (GYG) has shut down all its US restaurants in May 2026, marking the complete exit of the popular Chipotle rival from America after six years of struggle. Founded in 2006 in Sydney by Steven Marks and Robert Hazan, the brand built a massive success in Australia with over 240 stores and A$1.2 billion in network sales, but failed to crack the highly competitive US market due to low sales, high operating costs, and intense competition. With only 8 locations in Chicago and around 300 employees, the US business generated just US$12.2 million in sales while piling up heavy losses, forcing the company to cut its losses and refocus on its profitable Australian and Asian operations.