YTC Ventures | Technocrat’ Magazine
Bangkok, Thailand – November 21, 2025
In a dazzling finale at the Impact Challenger Hall in Nonthaburi, Fátima Bosch of Mexico was crowned Miss Universe 2025, becoming the fourth Mexican woman to win the iconic title.
The 24-year-old from Tabasco, a passionate neurodivergent advocate who has openly spoken about overcoming dyslexia, ADHD, and hyperactivity since childhood, captivated the world with her authenticity and resilience. Moments after her victory, she delivered a powerful message: “We’re in the 21st century, and I’m not a doll to be made up and styled,” reinforcing her stand against outdated pageant pressures.
India’s Manika Vishwakarma Makes Top 30
22-year-old Manika Vishwakarma from Rajasthan proudly represented India and secured a strong spot in the Top 30. Dressed in a stunning white monokini with golden floral accents during the swimsuit round and an ethereal “Tree of Enlightenment” national costume inspired by Rajasthan’s heritage, Manika turned heads with her poise and grace.
A final-year Political Science and Economics student, classical dancer, award-winning visual artist, and founder of “Neuronova” — an initiative to destigmatize neurodivergence — she embodied the modern Miss Universe spirit. Though she didn’t advance to the Top 12, her performance earned widespread praise across India and globally.
Complete Top 5 Finalists
After intense swimsuit, evening gown, and Q&A rounds, the final placements were:
- Miss Universe 2025 – Mexico: Fátima Bosch
- 1st Runner-Up – Thailand
- 2nd Runner-Up – Venezuela
- 3rd Runner-Up – Philippines: Ahtisa Manalo
- 4th Runner-Up – Côte d’Ivoire
Fátima’s journey to the crown was dramatic — just weeks earlier, she led a contestant walkout protesting harsh treatment by a pageant official, turning controversy into a global conversation about dignity and respect. Her victory is being celebrated as a triumph of substance, strength, and self-acceptance.
How Miss Universe Actually Makes Money – Business Model Canvas (2025)
| Building Block | Details |
|---|---|
| Customer Segments | National franchise owners (90+ countries), global TV/streaming audiences (200M+ viewers), sponsors & advertisers, host cities/countries, beauty & fashion consumers |
| Value Propositions | The world’s most prestigious beauty pageant brand, global platform for women’s empowerment, high-visibility advertising inventory, tourism & economic boost for host city, aspirational content & inspiration |
| Channels | Live broadcast (Telemundo, YouTube, local networks), Miss Universe app (voting & engagement), social media (Instagram, TikTok, X), official website & e-commerce store |
| Customer Relationships | Annual live event hype, year-round winner advocacy tours, fan voting via app, community building through empowerment campaigns |
| Revenue Streams | Franchise fees from countries (primary), host-city fees ($5–15M+), broadcast & streaming rights, title sponsorships (beauty, jewelry, fashion), in-event & digital advertising, merchandise & licensing, contestant entry/production fees |
| Key Resources | Miss Universe brand & crown IP, winner as global ambassador, production expertise, celebrity judges & hosts, database of national directors, digital platforms & app |
| Key Activities | Organizing the annual finale, licensing national pageants, content production, winner’s year-long advocacy tour, sponsor activation, social-impact campaigns |
| Key Partners | National franchise directors, host government & tourism boards, global sponsors (L’Oréal, CHI Haircare, etc.), broadcast partners, celebrity talent, designers & stylists |
| Cost Structure | Event production (venue, stage, travel, prizes), winner’s salary & perks (~$250K+), marketing & PR, staff & operations, legal & franchise management, app & digital infrastructure |
The model is highly scalable: once the brand is strong, most costs are fixed while new national franchises and sponsors keep adding high-margin revenue.
Estimated annual revenue: $50–70 million (2025 projection), with profitability boosted by the planned 2025 NYSE listing of parent company JKN-Metaverse.
From India’s inspiring Top 30 finish to Mexico’s historic win, Miss Universe 2025 proved once again why it remains the world’s most-watched and talked-about beauty pageant. Next stop: Puerto Rico for the 75th edition in 2026!
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